your assent to these terms and conditions. If you do not agree, please do not use this Site. The Company
maintains this Site for your personal entertainment and makes every effort to protect your privacy as outlined in this privacy statement.
1. Types of Information Collected
We automatically track and collect the following information when you visit our Site, including your:
(i) IP address, (ii) domain server, (iii) type of computer, and (iv) type of Web browser (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you, but is helpful for marketing purposes or for improving your experience on the Site.
2. Personal Information Collected
In order for you to access certain premium services that we offer via the Site, we require you to provide
us with information that personally identifies you ("Personal Information"). Personal Information may include: (i) Contact Data (such as your name, mailing, and e-mail addresses), (ii) Financial Data (such as your Pala Privileges account number), and (iii) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.
3. Uses of Information Collected
The Company’s goal in collecting Personal Information is to provide you, the user, with the most
personalized Web experience possible and our owned or operated properties with an efficient means
to reach the right audience. We use Contact Data to send you information about our company or our
products or services, or offers of hotel rooms, concerts or upcoming special events or promotional
material from some of our partners, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain offers, products, or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.
4. Sharing of Personal Information
We do not share Personal Information with third parties.
5. User Choice Regarding Collection, Use, and Distribution of Personal Information
You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however, you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us, you may select the appropriate "opt-out" option each time we ask you for Personal Information.
6. Confidentiality and Security of Personal Information
We will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process or other legal requirements of any governmental authorities including but not limited to authorities which regulate gaming
activities; (b) protect and defend the rights or property of the Company; (c) enforce our Terms of Service
Agreement; or (d) to, in the sole discretion of the Company, in exceptional circumstances, such as a national emergency, security concern, or other situation in which the Company deems such disclosure
Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped Web browser.
7. Lost or Stolen Information
You must promptly notify us if your Pala Privileges card, user name, or password is lost, stolen, or used without permission. In such an event, we will cancel that Pala Privileges user name or password and update our records accordingly.
8. Other Limits to Your Privacy
The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.
11. Contacting Our Website
11154 Highway 76
Pala, CA 92059
If you use this Website to send personal data to Pala Casino, your transmission will be protected by Secure Socket Layer (SSL). SSL is a technology employed by Pala Casino that encrypts your information during transmission. It is our policy to take all reasonable steps to ensure that your personal data is securely maintained with access limited to those who need such access to serve you.
We may also share your information when Pala Casino has a good faith belief that such action is